A Deliciously Nostalgic Journey to Holiday Entertaining with O’Mara’s

As the festive season approaches, there is an unmistakeable nostalgia in the air. Memories of cosy gatherings, laughter around the table and of course, the unforgettable taste of holiday desserts.

O’Mara’s Country Cream bought back some of these cherished moments with several decadent delights that made sure the holiday season was one to remember. Bringing a 6-week digital campaign that celebrated the joy of holiday entertaining, with O’Mara’s as the season’s trusted companion.

The campaign encompassed rolling out social media ads that were optimised to drive awareness and clicks through to retailers online store to purchase, with nostalgic, dessert themed static and demonstration video’s to introduce new and current customers to dessert ideas. This was supported with programmatic display banner ads that were featured in contextual targeting in relevant food & beverage, and news websites, targeting people who love to celebrate food, drink and the joy of entertaining with family and friends.

Irish-Australian celebrity chef and TV presenter, Colin Fassnidge, complimented the campaign with simple inspirational videos of his own O’Mara’s Country Cream dessert creations to his 187k social media audience of loyal foodies to further extend reach.

It delivered some big results with over 1.8m impressions delivered over the campaign period and saw sales for O’Mara’s double in comparison to the previous year’s Christmas sales.